Organizational change management
Digital transformation is not a technology project. It is an organizational change that uses technology as a lever. In every role, from digital leadership at Furla to IT and innovation leadership at Miamo, I have led transformations that touch processes, people and organizational culture.
My objective is to transform pre- and post-sale digital processes, increase operational efficiency and drive the adoption of data-driven solutions across the organization.
AI integration into core platforms
At Miamo, I am founding and leading the internal AI department with the mission of consolidating technology competencies and accelerating the transition toward a business model driven by Generative AI.
AI integration is not an academic exercise. It means bringing AI inside Salesforce Service Cloud and Magento, optimizing the operational workload of the Customer Care and Digital Content Creation teams, and building concrete predictive capabilities.
Data-driven decision making
Data is useless if it does not drive decisions. I have implemented advanced BI systems, predictive analytics and data governance frameworks that transform enterprise data into operational insights. The goal is not to produce dashboards, but to change how the organization makes decisions.
Customer experience modernization
Customer experience modernization is the point where technology, data and business strategy converge. At Furla, I led the digital transformation strategy during the brand’s international expansion, unifying the customer experience across physical and digital channels. At Miamo, I promote collaboration between technology, marketing and customer experience.
Core competencies
- Organizational change management
- AI integration in enterprise platforms
- Data-driven decision making and BI
- Customer experience modernization
- Cross-functional alignment (IT, Marketing, Operations)
- Digital transformation governance