About
I'm Giuseppe Miriello. CIO and Digital Director at Miamo, an Italian functional cosmetics brand. Around 25–30 years in digital, based in Milan.
— I hate bullshit. Even more, I hate the people who sell it with a smile.
The Path
Web agency
Ten years in Milan when the internet was being born. E-commerce, web applications, development.
Datacenter & cloud
High-volume infrastructure, cloud before AWS existed. Learning to scale, govern data, build architectures that don't collapse when you grow.
Boraso · BTicino · Bosch
E-commerce agency, digital project management, digital transformation in luxury brands.
Furla
Digital transformation strategy, e-commerce evolution, omnichannel vision during the Italian brand's international expansion.
Paul & Shark
Built e-commerce from scratch. Not a landing page — a revenue engine. Europe first, then USA/Canada/Russia, then the rest of the world. Real omnichannel, working CRM, DTC stream.
Miamo
Digital Director + IT Director for E-Commerce & CRM. Architecture, not design. Integrating IT, e-commerce, B2B/B2C CRM and digital marketing without it becoming a walking mess.
Areas of Focus
A note
"Real respect is sincerity, not polite silence."
Recognitions
2019
Digital Manager of the Year
2020
Digital Manager of the Year
2022
Best E-Commerce — Payments and Localization
Side Projects
Digital MasterMinds
Co-founded in 2018 with Gaia Franceschini Beghini. A non-profit think tank. Not a LinkedIn network — a place where managers tell the truth about what they actually do.
mmmetup.it →Malvag.io
Giuseppe the Villain's blog. Not a portfolio, not a CV. Where I gather uncomfortable thoughts on digital, management, and organisations.
malvag.io →